Brands are struggling to capture the eye-balls of their customers and following the trend to use helicopter advertising/marketing without even giving a thought of whether it is required for their brand or not. Let us help you understand the concept and where do we need to focus for a great marketing campaign.Read More Helicopter Advertising || Are we focusing too much?
It’s interesting to see the things following the circle of life. Earlier, we used to see direct selling TV and Radio commercials where content used to sell a product. With the advent of technology, we found ways to skip those ads. Now, brands have found ways where the influencers or stars of social media are trying to sell us products but through a different medium.Read More 7 Steps to make the Best use of Infleuncer Marketing for your Brand
Do you make logical decisions or are you under the influence of primitive thinking? Does free will exist? Do you purchase a product because you analyzed the choices and decide it’s the logical alternative? Or are you subconsciously making decisions based on the part of your brain that’s over 70,000 years old? We use our […]Read More Capturing the Reptilian Brains