It’s interesting to see the things following the circle of life. Earlier, we used to see direct selling TV and Radio commercials where content used to sell a product. With the advent of technology, we found ways to skip those ads. Now, brands have found ways where the influencers or stars of social media are trying to sell us products but through a different medium.Read More 7 Steps to make the Best use of Infleuncer Marketing for your Brand
Super Bowl is the single biggest sporting event in the States. The brands don’t want to lose any opportunity to capture the eyeballs of the massive viewership during this period. Super Bowl ad spots are the costliest of all and brands do not resist to pay bundles as it has become a competition ground for many of these brands where they don’t want to lose.Read More The best Superbowl commercials every year since 2010
It’s about having a long-term relationship. It’s not the hit it and quit it approach. If a cause is trending, for a brand to hop on that bandwagon, remember that consumers are smart and savvy and they can see that the brand is trying to capitalize on something.Read More The Because behind the Cause – Do Brands have a genuine thought behind Cause Related Marketing?
Do you make logical decisions or are you under the influence of primitive thinking? Does free will exist? Do you purchase a product because you analyzed the choices and decide it’s the logical alternative? Or are you subconsciously making decisions based on the part of your brain that’s over 70,000 years old? We use our […]Read More Capturing the Reptilian Brains