It’s interesting to see the things following the circle of life. Earlier, we used to see direct selling TV and Radio commercials where content used to sell a product. With the advent of technology, we found ways to skip those ads. Now, brands have found ways where the influencers or stars of social media are trying to sell us products but through a different medium.Read More 7 Steps to make the Best use of Infleuncer Marketing for your Brand
It’s about having a long-term relationship. It’s not the hit it and quit it approach. If a cause is trending, for a brand to hop on that bandwagon, remember that consumers are smart and savvy and they can see that the brand is trying to capitalize on something.Read More The Because behind the Cause – Do Brands have a genuine thought behind Cause Related Marketing?