The technology has evolved to an extent that we can read the textual content and identify the context of speech. We can identify the mood based on certain words mentioned during the chat.Read More Gladvertising: Artificial Intelligence leading to the future of Advertising
India had another great year at Cannes Lions with a tally of 21 awards, including two Grand Prix trophies, making the country’s position stronger at the global advertisement show.
Take a look at the categories and awards won by India in the 65th edition of Cannes Lions Festival.Read More Cannes Lions 2018: India brings home 21 metals, including two Grand Prix
Brands are struggling to capture the eye-balls of their customers and following the trend to use helicopter advertising/marketing without even giving a thought of whether it is required for their brand or not. Let us help you understand the concept and where do we need to focus for a great marketing campaign.Read More Helicopter Advertising || Are we focusing too much?
Super Bowl is the single biggest sporting event in the States. The brands don’t want to lose any opportunity to capture the eyeballs of the massive viewership during this period. Super Bowl ad spots are the costliest of all and brands do not resist to pay bundles as it has become a competition ground for many of these brands where they don’t want to lose.Read More The best Superbowl commercials every year since 2010