Super Bowl is the single biggest sporting event in the States. The brands don’t want to lose any opportunity to capture the eyeballs of the massive viewership during this period. Super Bowl ad spots are the costliest of all and brands do not resist to pay bundles as it has become a competition ground for many of these brands where they don’t want to lose.
Let’s look at some of the winners of each season in the history of Super Bowl since 2010.
 Google – Parisian Love
Google didn’t advertise on television until it unleashed this spot during the Super Bowl. The ad expertly explains some of the lesser-known features of Google—like the ability to pull up your flight status by searching with the flight number–in a beautiful, tear-producing story told purely through search strings. The clip originally went online, until someone thought to air it during the Super Bowl.
 Volkswagen- The Force
“The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while attempting to use the Dark Side on everything from the family dog to the new Passat sitting in the driveway.
 Chrysler – It’s half time in America
It features Clint Eastwood speaking, and narrating, an account of the American automobile industry rebounding after the Great Recession, as pictures of American workers appear onscreen.
 Budweiser- Clydesdale
An adorable baby Clydesdale horse, which was born in January, steals the show in this saccharine Super Bowl ad by Budweiser. Entitled “Brotherhood” and soundtracked by classic Fleetwood Mac, this 60-second clip focuses on the lasting bond between a man and his horse.
 Coca Cola- America The Beautiful
A commercial airs during the Super Bowl, a commercial that’s beautiful to many, but controversial to some. The noise begins, but then a positive conversation begins, cancelling out all the noise and everyone is there to witness the change in the palm of their hand.
 Always- Like A Girl
Procter & Gamble’s popular “like a girl”commercial is hugely popular with the Super Bowl audience.
Feminine hygiene brand Always asked a group of adults and teens to act out what it means to do something “like a girl.”
 NFL- Super Bowl Babies Choir
The video features actual Super Bowl babies—from the now 49-year-old offspring of 1967 Green Bay Packer fans to Seattle Seahawks toddlers born in 2014—singing a version of Seal’s “Kiss from a Rose,” with new and comical lyrics.
 Airbnb- We Accept
The ad, titled “We Accept,” shows a montage of faces of different nationalities while an uplifting melody plays, and a caption about inclusion appears across the screen.
“We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept,” the text reads.
 Audi- Daughter
The automaker is supporting a progressive cause—pay equality—and promoting it with a father-daughter story from Venables Bell & Partners.
The 60-second commercial, “Daughter,” which pushes the Audi 2018 S5 Sportback vehicle at the end, aired during the third quarter of Sunday’s Super Bowl on Fox.
 Amazon- Alexa loses her voice
The start-studded spot shows what happens when Alexa loses her voice. Celebrities quickly come to the rescue and fill Alexa’s job – sort of.
 Tide- It’s a Tide ad
It’s a Tide Ad refers to series of jokes and memes based on and using imagery from Tide’s 2018 Super Bowl advertisement. The advertisement features Stranger Things star David Harbour parodying various other commercials, before revealing that the viewer is watching a commercial for Tide laundry detergent.
 Toyota- Good odds
It portrays the journey of Canadian Paralympic skier Lauren Woolstencroft from infant to gold medalist. The spot depicts her odds winning a medal declining from astronomical to doable as she perseveres through training, from childhood into adulthood.
Super Bowl season LII might have ended, but the ads spotted in the season are still trending. After the Super Bowl LII came to a close, Google shared some statistical insights into how the trends played out during the game. Viewership of Super Bowl ads on YouTube increased by 16% from the last year and the viewership in the living room increased by 52%.
Did I miss any of your favorite Super Bowl commercial? If so comment in the section below and let us know.
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