The technology has evolved to an extent that we can read the textual content and identify the context of speech. We can identify the mood based on certain words mentioned during the chat.Read More Gladvertising: Artificial Intelligence leading to the future of Advertising
India had another great year at Cannes Lions with a tally of 21 awards, including two Grand Prix trophies, making the country’s position stronger at the global advertisement show.
Take a look at the categories and awards won by India in the 65th edition of Cannes Lions Festival.Read More Cannes Lions 2018: India brings home 21 metals, including two Grand Prix
Brands are struggling to capture the eye-balls of their customers and following the trend to use helicopter advertising/marketing without even giving a thought of whether it is required for their brand or not. Let us help you understand the concept and where do we need to focus for a great marketing campaign.Read More Helicopter Advertising || Are we focusing too much?
It’s interesting to see the things following the circle of life. Earlier, we used to see direct selling TV and Radio commercials where content used to sell a product. With the advent of technology, we found ways to skip those ads. Now, brands have found ways where the influencers or stars of social media are trying to sell us products but through a different medium.Read More 7 Steps to make the Best use of Infleuncer Marketing for your Brand
Super Bowl is the single biggest sporting event in the States. The brands don’t want to lose any opportunity to capture the eyeballs of the massive viewership during this period. Super Bowl ad spots are the costliest of all and brands do not resist to pay bundles as it has become a competition ground for many of these brands where they don’t want to lose.Read More The best Superbowl commercials every year since 2010
As we know that digital advertising is famous for their three letter acronyms. So here is a list of the most common used acronyms you should know.Read More 40 Digital Marketing Terms You Should Know | Marketing Glossary
Catch our latest and exclusive interview with the Director and lead of Mobile media business, Isobar- India.
This year will be crucial for the digital marketing sector as most of the popular marketing strategies will be on their way out and they’ll be replaced by many emerging technologies and platforms. Let us look at the industry trends that will be tried and tested at great lengths. How many of them will succeed, and how many will see the door?
It’s about having a long-term relationship. It’s not the hit it and quit it approach. If a cause is trending, for a brand to hop on that bandwagon, remember that consumers are smart and savvy and they can see that the brand is trying to capitalize on something.Read More The Because behind the Cause – Do Brands have a genuine thought behind Cause Related Marketing?
Do you make logical decisions or are you under the influence of primitive thinking? Does free will exist? Do you purchase a product because you analyzed the choices and decide it’s the logical alternative? Or are you subconsciously making decisions based on the part of your brain that’s over 70,000 years old? We use our […]Read More Capturing the Reptilian Brains
Let’s get started and take a look on what matters most while using your Facebook page to get a reach of more than 4 lac* and interact with your customers.Read More FACEBOOK MARKETING- How to reach more than 4 lac people with less than 500 likes